Video: New Yorkers’ Matcha Madness

By now, everyone has heard about matcha tea or matcha latte. Matcha, a traditional green tea is taking over cafes in cities like San Francisco, Boston and even New York. There are reports that matcha tea sales have increased to more than 10 billion a year.  We have a café in Brooklyn that has a dedicated a whole menu for people who love matcha. We decided to find out the reasons why people are hooked on it. 

We visited two famous cafés in New York. There are two reasons why matcha tea is making waves. First, some of the health benefits are amazing.  It is believed that matcha is high in antioxidants. It also prevents heart disease and cancer. Studies have shown 2 cups of green tea will speed up your metabolism by nearly 5%. Second, matcha as an ingredient can be used in a lot of products like ice cream, madeleine, Frappuccino etc. 

 Do you want to know more about this hottest trend, matcha? Check out our video