Ground Up Campaign


This Campaign is just one of several initiatives Richards has launched through Birds Nest to promote nutrition and health. Richards is the producer of a documentary called LUNCH which examines the causes and consequences of "growing up in a junk-food culture." In October 2010, this documentary was turned into a public TV series, LunchNYC broadcast by NYC Media and supported by the NYC Mayor's office to further investigate healthy food options and initiatives throughout the city.

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