H/U/M CSR Cooperative makes it to the top 5 of the Mashable Awards

H/U/M CSR Cooperative makes it to the top 5 of the Mashable Awards


The Mashable Awards celebrate major innovations and achievements in the digital and social media landscape by companies, people and projects via an open, multilingual, international, community-nominated voting platform. Millions of votes will be cast in 25 categories.

In the top 5 spot for “Most Creative Social Good Campaign” this year is a truly global business initiative known as the H/U/M CSR Cooperative.

The H/U/M CSR Cooperative mission is to create a powerful group of like-minded companies, individuals and organizations as a socially responsible web of trusted associations and alliances who share complementary skills and core beliefs whose purpose is to better the world we all share.

Although the term “CSR” – for Corporate Social Responsibility – started in the early 1970s, it is a term that is beginning to gain wider traction and broader, inherent meaning. Highly debated and criticized as a way to distract from the fundamental economic role of business, CSR is proving to achieve the opposite. The purpose of CSR is to help organizations achieve both their business missions and social missions.

Donnetta Campbell, the leader of the CSR Cooperative, has been in the communications business for more than 20 years and has always felt strongly that business should have a social purpose.

“I’ve built strong wonderful like-minded networks of colleagues over the years. As I’m starting this journey to launch a new generation agency, HUMMedia and the CSR Cooperative make total sense”, says Campbell.

The concept of the CSR Co-op grew so rapidly that a bigger platform was urgently needed. The CSR Co-op will be fueled by the “revolutionary” digital toolbox from engageSimply. It is a proprietary platform to merge the power of social media, direct response, community and content into a scalable communications system. This platform, along with HUMNews global contacts and HUMMedia communications strategies, will provide the CSR Co-op with the technology platform to reach millions of people quickly and efficiently with information and education vital to the CSR Co-op organization.

HUM (Human Unlimited Media) is the parent company of HUMMedia and the CSR Co-op and from the beginning was a natural fit for this initiative. H/U/M is striving to be the next essential supply organization on the international information and communications scene by catering to the emerging global mobile generation and by nurturing realization of future prosperity, security and meaning directly tied to the total well-being of the entire world. The HUM founders include Joy DiBenedetto who was previously the head of CNN global booking to the NGO CARE press officer along with Michael Bociurkiw, the former global spokesperson and worldwide liaison for UNICEF.

“Information, connection and community engagement matters more than ever for us to work and live in this `whole’ world. HUMNEWS is that source which will help us to understand this perspective and is a perfect content partner for HUMMedia, the CSR Co-op and our clients,” says Campbell.

The Birds Nest Foundation led by Avis Richards is another organization involved with the CSR Co-op. The Birds Nest is the centerpiece to the CSR Co-op because it is a wonderful established “messaging” foundation that can help any type of cause. The CSR Co-op decided to make the Birds Nest Foundation the portal that they could message existing and incubate new foundations. The network is loaded with many other good nonprofits and all are welcome.

Industry visionaries have quickly involved themselves in the CSR Cooperative, including Natalie Petouhoff (formerly of Forrester Research) Chief Strategist for Weber Shandwick Global Public Relations; Kristen Anderson from the Concept Farm; Meg Columbia Walsh of Fair Trade Digital; Robyn Streisand of The Mixx; Leslie Singer of HSDominion; Susan Older of Displaced Journalists, and Elaine M. Rogers, a partner and co-chair of the Entertainment and New Media Department of Meister Seelig & Fein, LLP.

In order for the H/U/M CSR Cooperative to win the top spot for the “Most Creative Social Good Campaign” at the 4th Annual Mashable Awards votes need to be cast on the Mashable site. You can cast a vote everyday up until the deadline of December 15, 2010.

The Mashable Awards Gala will kick off the 2011 International CES convention week on January 6, 2011 at Cirque du Soleil’s Zumanity stage in Las Vegas.

As told to Jess Guberman